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Frito Lays Dips Essay Preview: Frito Lays Dips Report this essay Frito-Lays Dips 1. SWOT Analysis Strengths: § Frito-Lays were a highly profitable product line and had show phenomenal sales growth in the past five years. § Shelf-stable dips can be displayed virtually anywhere in a supermarket. § Frito-Lay is a nationally recognized leader in.