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Energy Drink Market Situation Analysis Product Situation Beverage Industry • The total non alcohol beverage market is over $110 Billion dollars in the US. Functional beverages are approaching $15 Billion of that total.(1) • The market is expanding rapidly due to growing global trend of eating and drinking healthier • The market is highly competitive.
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Advertised FunctionAlcohol Beverage MarketFunctional BeveragesHigh Price Point