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Torque – New Zealand in 2005 by Smith Ltd Torque␣ ␣ ␣ ␣ ␣␣␣␣␣␣␣␣␣␣ ␣␣␣␣␣␣␣ ␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣ ␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣␣ Torque was launched in New Zealand in 2005 by Smith ltd, but experienced market failure due to fundamental marketing errors. Therefore, our marketing team has conducted a market analysis and its findings suggest the industry for non-toxic hair.