Pages • 1
The Chase Strategy Chase StrategyCandice Wilson, Marisa Smith, Debra Jones, Stephanie Body, Kelsie HollandOPS 571June 1, 2015Rhonds GulletteChase StrategyIntroduction All companies engaged in marketing depend on some type of demand generation strategy. The fundamental principle of the chase strategy is to categorize the market that a firm intends to target and then create a profile.