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Scancrm Company – online Customer Relationship Management Software Systems Essay Preview: Scancrm Company – online Customer Relationship Management Software Systems 1 rating(s) Report this essay Table of ContentsExecutive Summary 1.Introduction 2.Culture 2.1 Mistakes by ScanCRM 3. Field Observation 4. Microtargeting 5. Fundamentals of Chinese Business Culture 5.1 Guanxi (Relationship) 5.2 Face 5.3 Foreignness 5.4 Hierarchy 5.5 Respectful Attitude 6. Cultural and Business Factors 6.1 Motivational Factors 6.2 Status Concerns 6.3.