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Retail Observation Table of Contents1. Background 2. Objectives 3. Procedure 4. Summary of Findings 5. Findings by store and comparisons across stores 6. Conclusions 7. Recommendation Bibliography. BackgroundThe purchase motivation is the primary factor that comes from the consumer psychological factor which is the consumer’s desire for shopping. Some other circumstances can also motivate a customer to buy a product, such as a price, brand, service, image or promotion. Consumer.
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