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Procter & Gamble Market Strategies Procter and Gamble Pricing StrategiesZeeshan SanawarIndiana Wesleyan UniversityProcter & Gamble Market StrategiesThe recession that started at the end of 2007 lasted till the mid of 2009 and disrupted the economy really bad, several companies ran out of the business and rested modified their strategies to survive. Procter & Gamble Co.