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National [pic 1]Harvard Business School 9-183-133 Rev. 11/83[pic 2]Gartland Steel Thursday, October 11, 1979. Dan Crossan, Director of Environmental Engineering at Gartland Steel, returned from lunch and found a memo left for him by Jay Peeler, Senior Project Engineer. Crossan had spent a good deal of time in the past year promoting the new “bubble”.