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General Dynamics Balanced Scorecard General Dynamics Balanced Scorecard Executive Summary “General Dynamics is one of the market leaders in business aviation, combat vehicles, weapon systems and munitions; ship building and marine systems; and mission-critical information systems and technology (Corporate Overview, 2012).” In 2012, General Dynamic’s revenue has expanded from $4 billion to over $32 billion.
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Balance ScorecardGeneral Dynamic’S RevenueGeneral DynamicsStrategy Map Strategy