Pages • 3
Volkswagen Case Study Essay Preview: Volkswagen Case Study Report this essay Marketing ManagementCase Write-up 2The New BeetleA Project report submitted to Institute of Management Technology, Dubai[pic 1]BYSMBASECTION – BGROUP – 5Under the guidance of Dr. WaheedByVikas Singhal (SMBA152061)Mohammad Munawar Alam Sayyad (SMBA152032)Sai Harish (SMBA 152060)Nihit Singhal (SMBA 152034)Nischal Kanth (SMBA 152068)Introduction:Volkswagen is an automotive manufacturer.