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What Elements of the Hbr Pine and Gilmore Article Are in the Westin Case? What elements of the HBR Pine and Gilmore article are in the Westin case? Pine and Gilmore’s HBR article shows that firms can develop a competitive advantage by transitioning from selling services to selling experiences to selling transformations. Westin was doing.
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Assessment Of Customer NeedsElements Of The Hbr PineGilmore ArticleWestin Case