Pages • 3
Industry: Global Kiwifruit IndustryEssay Preview: Industry: Global Kiwifruit IndustryReport this essayCorporate Strategy: Single product, broadly engaged across the value chain (60 countries and 17 offices)Industry: Global kiwifruit industryBusiness-Level Strategy: Differentiation (premium price)Issues: Over the next 15 years they want to double sales ($3 billion of sales by 2025)1.5(1 + r)15 = 30, r = 4.73% (reasonable based.