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Rebranding Godiva: The Yildiz Strategy Essay Preview: Rebranding Godiva: The Yildiz Strategy Report this essay Assignment 1: Rebranding Godiva: The Yıldız StrategyShuyang ChenSWOT AnalysisSTRENGTHS: Appointing new board members who are retailer veteransChange in selling place (food outlets)Experienced marketing chairmanStrong distribution and merchandising abilityGood intellectual propertyAbility to rapidly close complex dealsWEAKNESSES:Lost ground of North America since.