Marketing Research Join now to read essay Marketing Research TASK 4 – Marketing Information Marketing information aims to help an organisation make effective marketing decisions which enable it to achieve its objectives. Information is gathered about customers, competitors and the market environment. This information is used to develop new products, devise promotional campaigns and help.
Essay On Good Marketing Information
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Pages • 1
Meredith: Thanks Good Marketing Information, Meredith Knows Women Case Questions Meredith’s marketing information system is its core capability. It is a massive database. Strength of the marketing information system is having produced the customer’s insights. This allows the company to understand the needs of the woman. This enables them to build relationships with their customers..
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