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Goodyear: The Aquatred LaunchGoodyear: The Aquatred LaunchGoodyear: The Aquatred LaunchKey Issues:• How can Goodyear be more competitive and maintain its leader position?• How to launch Aquatred effectively?Factors that should be taken into consideration:• Intense competitionAlthough Goodyear was the leader in U.S. passenger tire market with 15% market share, the company still had to be very.