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Smartguy Case Study SmartGuyIn which market does Smartguy operate? (10%)Smartguy appears in B2C but also in B2B. They are only on the Internet and they don’t sell their own products. They are a webpage, with lots of brands that customers are able to buy through their service. Smartguy has different webpages, SmartGirl, SmartKids, SmartGuy etc..