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Managing Innovation: NyproEssay title: Managing Innovation: NyproManaging Innovation: Nypro (A)Assessing NovaPlast as a Disruptive TechnologyExecutive SummaryIn early 1995, Gordon Lankton, president of Nypro, Inc., and his management team found themselves at a major crossroads in determining the future direction of their company. Nypro, a leading supplier of high volume custom injection molded parts, for years.