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Westjet: Building a High-Engagement Culture Abdullah AleneziJinwei DongRui GeNhi NgoYu ZhangHouwen ZengWestJet:Building a high-engagement cultureIntroduction & Key problem This case talks about WestJet Airlines which founded in 1994 by Clive Beddoe, Tim Morgan, Donald Bill, and Mark Bill. The airline took the sky just 13 years earlier, with three aircraft flying to five destinations. WestJet Airlines.