Pages • 3
Marketing and Customer AnalysisEssay Preview: Marketing and Customer AnalysisReport this essayGROUP MARKETING ASSIGNMENT MKTG1001This assignment requires students to examine the customers and competitors of two brands in the “quick food” market.A: Customer AnalysisYou will be asked to compare and contrast, i.e. discuss the similarities and differences between the core consumers at lunchtime of the brands.