Ge Healthcare Marketing Plan Essay Preview: Ge Healthcare Marketing Plan Report this essay Contents1. Acknowledgment 52. Description of the Framework Conditions 52.1 Description of the product idea 52.2 Selection of an Eligible Company 63. Strategic Focus and Plan 63.1 Mission Statement 63.2 Business Model 74. Situation Analysis 74.1 Global environmental factors 74.2 Relevant Market 84.3 Company Situation 115. Marketing Strategy 146. Market-Product Focus 156.1 Targeting 156.2 Positioning 156.3 Product Features 167. Marketing Program 177.1 Pricing 177.2 Sales- and Distribution-Channels 187.3 Communication 197.4 Control Measures 198. Implementation Plan 208.1 Go-to-market plan 208.2 Timeline 218.3 Key success factors and potential risks 219. Supporting Information 229.1 Product development and the team 229.2 Additional.
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