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Harlequin CASE 9 – Harlequin1. Why has it been so difficult for competitors to enter Harlequin’s market segment?What aspect of the value chain create Harlequin’s advantage? Traditional book industry:Well-known authors, innovative storiesRisky because success on a book is not guaranteed.Marketing costs for each book (focus on the author)Percentage of returns is high on averageEach book is.
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1St Target MarketHarlequin’S Market SegmentHigh VolumeTraditional Book Industry