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Analyzing Harley Davidsons StrategyUniversidad Carlos III de MadridMaster in Human Resources Management HARLEY – DAVIDSON:Internal Analysis 1. Identify Harley‐Davidson’s strategy and explain its rationale.The business’s strategy is based on differentiation reached by brand identity. The company is not only selling motorbikes but ‘’Harley’s experience’’ as its mission. Consumers when buying are mostly motivated by social and.
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Brand IdentityEmotional AttachmentHarley DealersHuman Resources Management Harley