Essay On Heart-Healthy Margarine Choice

Essay About Becels Strategy And Becels Biggest Competitor
Pages • 1

Mac Case Analysis Essay title: Mac Case Analysis Margarine, “the heart-healthy margarine choice,” owned by Unilever, one of the worlds largest consumer products companies. Becel was launched in 1978 under the Lipton Food Division at Unilever. Their target market being older, educated and affluent adults, Becels strategy proved to be a winner when their margarine.

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