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Marketing Analystics Essay Preview: Marketing Analystics Report this essay Marketing Analytics – Case 3Aurelie (Lily) Bellefeuille, 100619034Shia Montas, 100522781Mostafe Mohamed, 100617209Zhuhong Li, 100621666Based on the hierarchical analysis, we found that four clusters gave us the optimal amount of segmentations. Due to the distance in variation, as mapped out on the dendrogram, we found that clusters.
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Chosen No Of ClustersDistance Of Our Larger ClustersHierarchical AnalysisK-Means Test