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Skullcandy Analysis EXTERNAL ANALYSISIndustry- Porter’s 5 forces Bargaining Power of Suppliers {LOW}Many suppliersHigh differentiator- designCompetitors- Apple, Sony, Bose Sales- USA- 70% sales No high-end technologyNo production- external production Bargaining power of buyers {HIGH}Fluctuations in demandBuyers are price insensitive Profits > (2012: $139,432 / 13: $93, 134 / 14: $110, 634)Product: differentiatedAlternatives available (high switching costs)Buyers.
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Bose SalesExternal AnalysisindustryHigh-End Technologyno ProductionSmart Headphones