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Decision Trees – Machine Learning Essay Preview: Decision Trees – Machine Learning Report this essay Marketing Model for Brand AdvocacyCustomer Loyalty Assessment based on Demographics[pic 1]Model SummaryDecision Trees – CHAID ApproachResponse & PredictorsSpecificationsGrowing MethodCHAIDIs the tree model a good predictive model for High Loyalty Customers?NameTypeValuesDependent VariableBINARY LOYALTYLoyaltyOrdinal0-LOWIndependent VariablesAGE, GENDER,1-HIGHEDUCATION, MARITAL1:18-24STATUS, INCOME2:25-34AgeOrdinal3:35-444:45-545:55+yearsValidationNone1-MALEGenderOrdinalMaximum Tree Depth32-FEMALEMinimum Cases in251-High.