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Tiffany & Co Essay Preview: Tiffany & Co Report this essay EXTERNAL ENVIRONMENT Societal Environment 1. Economy Low-negative growth in economy/financial markets (T) Reduced discretionary spending on goods that are, or are perceived to be, luxuries (T) Unsettled regional/global conflicts e.g. military and/or terrorist activities (T) Weak economic conditions in Japan (T) Global competition (T).