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Himalaya Drug Company: Repositioning an Herbal Bath Soap Himalaya Drug Company: Repositioning an Herbal Bath SoapGroup 1 Case Analysis1/19/2016Situation Analysis:Himalaya Drug Company is established in the year 1930 by Mr. M. Manal. It pioneered the use of modern science to validate Ayurveda’s secrets. Since its, inception, the company has focused on developing safe, natural and.