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A-1 Case RECOMMENDATION Recommendation for the holiday week promotion is to promote Kraft’s A.1. marinade line. By doing so, Kraft will be able to secure Publix the marinade promotions in the holiday weeks. To ensure A.1. Steak Sauce still gets a large portion of the sales during those holiday weeks, an offer of $0.50 off.
Related Essay Topics:
Advertising.The Brand Image StrategyHoliday Week PromotionHuge SuccessNew Steak Sauce