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Netflix Case Study Essay Preview: Netflix Case Study Report this essay Netflix Case StudyKathleen KaneCentral Michigan University BU690Table of ContentsNetflix Business Model Development Top-Down -intended Bottom-Up -emergentNetflix VRIO Framework Competitive Advantage Sustainability Netflix Business Model Product or Process InnovationNetflix VOD Strategic OptionsNetflix Business Model Development In 1997, the home video market was a fragmented industry populated with mom and pop stores.[1] When.