Choice Hotels International, 1995 Essay Preview: Choice Hotels International, 1995 Report this essay Situation Assessment SWOT Analysis Strengths • Brand Portfolio Diversification Enabling cross sales Enabling trading down the aged hotels to the lower segments without losing business • Steady/growing revenue stream • Technology (state-of-the-art reservation system) • Relationship with other leading companies in different.
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Choice Hotels International, 1995 Essay title: Choice Hotels International, 1995 Situation Assessment SWOT Analysis Strengths Brand Portfolio Diversification Enabling cross sales Enabling trading down the aged hotels to the lower segments without losing business Steady/growing revenue stream Technology (state-of-the-art reservation system) Relationship with other leading companies in different businesses Franchise nature: Ability to expand the.