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Brandhk Essay Preview: Brandhk Report this essay Ўј MARKET SEGMENT WITHIN TOURISM 1. Segment basis 2. Market Segment of BrandHK within tourism Ўј UMBRELLA POSITION OF BRANDHK Ўј HOW SHOULD BRANDHK BE POSITIONED? Ўј LEARNING FROM HKTB AND OTHER BRAND SATE PROGRAMS Ўј STRENGTH AND RESOURCES OF THE HKTB HKTB (The Hong Kong Tourism Association).