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Swot and Pest Analysis Universidade do AlgarveEscola Superior de Gastaō, Hoteleria e TurismoDaiga Ancānea52279SWOT and PEST analysis.Essay2014Table of contentsIntroduction 1. SWOT analysis. 2. Difference between internal and external factors. 2.1. Internal factors 2.2. External factors 3. Describe what is meant by PEST analysis. 3.1. PEST factors 3.2. Why is this tool so important in the organization management Process? 3. Which factors in each group (PEST) are more important for.