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Toyota PriusEssay Preview: Toyota PriusReport this essayContents:Executive SummaryIntroductionThe Automobile MarketCompetitionLeading Suppliers of CarsCurrent OfferingsPrius Target Market/ Segmentation CriteriaDemographicPsychographicGeographicToyotaSWOT AnalysisMarketing CommunicationMajor TrendsMarketing StrategyCommunication MixMarketing CampaignMedia StrategyPost Campaign TestingSummaryCurrent Future EnvironmentAppendixAttitudes of Consumers Towards Green Cars (% of respondents),Hybrid Owner SurveyMedia Advantages and DisadvatagesBibliography & ReferencesExecutive SummaryObjectiveIn our marketing plan we will be analyzing the many different.