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Ice-Filli Essay title: Ice-Filli Ice-Fili Outline Byron Beck Jonathan Cheng Blerta Hasimi Alex Nash Emily Willis Basic Introduction-Summary of case-Alex Ice-FiliЎЇs market position Industry Background RussiaЎЇs change from a communist (state-run) to market economy Corresponding new market entry Market demand decreasing-Ice FiliЎЇs management team must adopt a new strategy Strategic Judgments regarding key issues and.