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Modern AdvertisingEssay Preview: Modern AdvertisingReport this essayELEMENTS OF MODERN ADVERTISINGSTeam ReportFebruary 2008TABLE OF CONTENTSLIST OF FIGURESChapterINTRODUCTIONWHAT MAKES A TV COMMERICAL MEMORABLETIVO DOESN’T MEAN SKIPPED COMMERCIALSLOST IN TRANSLATIONCHARACTERISTICS OF TV ADVERTISEMENTS AROUND THE WORLDCONCLUSIONSREFERENCESBIBLIOGRAPHYLIST OF FIGURESFigureThe emotional continuumImage of TiVO BMW interactive tagImage of TiVO BMW interactive tag when not fast forwarded.Burger King advertisement banner seen.