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The Goal Essay Preview: The Goal Report this essay CASE WRITE UP THE BLACK & DECKER CORPORATION (A): POWER TOOLS DIVISION THE IMAGE CONSUMERS HAVE OF YOUR PRODUCT IS CRITICAL Black & Deckers (B&D) mistake was not differentiating their product image between the professional-tradesmen tools segment and the non-complementary consumer tools and appliance segment. The.
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Image ConsumersProfessional-Tradesmen Tools Segment