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Nestle CaseEssay Preview: Nestle CaseReport this essayAdvertising and promotionThe importance of brandsymbolism in this category is very high, as the rationalityof buying decision is very low. Since this category doesnot satisfy any immediate functional need, the consumerslook to products for some rewards which may be social,emotional etc. By attaching unique emotional values to itsbrands CIL.
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