Essay On Impacts Of Marketing Myopia

Essay About Impacts Of Marketing Myopia And Nature Of The Business
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Impacts of Marketing MyopiaEssay Preview: Impacts of Marketing MyopiaReport this essayImpacts of Marketing MyopiaAs we all know, Marketing Myopia was first introduced by Theodore Levitt. According to his theory analysis, companies apply a wrong approach to meeting the needs of consumers. They believe that consumers, and potentially customers, buy a product or service for its.

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