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Janmar Coatings Case Alternatives Janmar Coatings, Inc.June 21, 2017Crystal Kim MW 1:50 PMAlternativesAlternative 1—Maintain the status quo (don’t do anything).Pros:Maintaining a contribution margin of 35% in the market.No additional expenses incurred (i.e. advertising, salaries, R&D)Cons:Not acclimating to current changes and trends in the market.R&D expenses accrue due to U.S. paint manufacturers under growing pressure by.
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