Pages • 2
Amazon Case for International Marketing Shuzhe ZhangMKTG70312/5/2016Amazon Case QuestionsIndividual Case Assignment1. Did Amazon make good choices in its strategy for entering emerging markets? Comment on the locations (countries), entry mode, and timing.India: Although Amazon faced many challenges and difficulties when entering Indian E-commerce market, such as the FDI legal restrictions, non-standardized system of Indian retailers..