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Managing Industry Competitiveness: A Case Study of Iliad: Free Mobile to Challenge the French Mobile Incumbents MANAGING INDUSTRY COMPETITIVENESS: A CASE STUDY OF ILIAD: FREE MOBILE TO CHALLENGE THE FRENCH MOBILE INCUMBENTS.BYFUNMILOLA ELUDINI PROFESSOR S.YUTHASSOUTHERN NEW HAMPSHIRE UNIVERSITYIdentify the key economic characteristics of the French Wireless/ telecom segment (U.S.SIC code 4813, UK SIC6110) of the communications.