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Iphone: Investigating Factors Affecting Consumer Purchase Decision Essay Preview: Iphone: Investigating Factors Affecting Consumer Purchase Decision Report this essay Eastern International University Name: Nguyen Thi Thuy HangBecamex Business School IRN: 1132300036Concentration: Accounting BUS 450 Final Year Initial QuestionPROJECT TOPIC“Investigating Factors Affecting Consumer Purchase Decision toward IPhone”Initial Research Question: What are the most important factors affecting Binh Duong consumer purchase.