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Mkt 421 – Strategic PlanEssay Preview: Mkt 421 – Strategic PlanReport this essayMarketingSusie JohnsonMay 28, 2012University of PhoenixMKT/421IntroductionThis paper tells what marketing consist of and the importance of a company benefits from the activity. There are many companies that take advantage of marketing because marketing broadens the companys prospect of a larger cliental. Companies such.