Callaway Golf Company Callaway Golf Company [pic 1]Callaway Golf Company8-page SWOTMBA 801 – Strategic ManagementApril 24, 2003CALLAWAY GOLF COMPANYBusiness Overview: Callaway Golf Company designs, manufacturers and sells premium, innovative golf clubs and golf balls. They position the clubs to be demonstrably superior to, and pleasingly different from, their competitors’ products.[1] Callaway is an industry leader.
Essay On Innovative Golf Clubs
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Callaway Golf CompanyCallaway Golf CompanyCallaway Golf Company.Callaway Golf is the leading designer, developer, manufacturer, and marketer of high quality, premium-priced, innovative golf clubs and balls. Some of its key products are: Big Bertha ERC II, Forged Titanium drivers, Big Bertha Hawkeye, and Stealhead X-14 irons. Golf clubs accounted for 64% of net sales in 2004;.
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