Pages • 2
Maggi Msg Case Study Essay Preview: Maggi Msg Case Study Report this essay CONTENTSNo.TopicPage#11.1Brand IntroductionProduct Life Cycle322.12.2Internal ( Micro ) AnalysisPublicCompetitors Analysis4 – 63PESTEL Analysis(Political /Economic /Social /Technological /Environment /Legal)7 – 84SWOT Analysis(Strengths / Weakness / Opportunities / Threats)9 – 105MARKETING STRATEGY (S,T,D,P)Segmentation-(Geographic/Demographic/Psychographic/Behavioral)TargetingDifferentiationPositioning10 – 126Objective of Maggi127Marketing Mix 4P’s of MaggiProductPlacePricePromotion12 – 178Recommendation & Conclusion17Brand.