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Marketing-Based Tangibilisation For Services Essay Preview: Marketing-Based Tangibilisation For Services Report this essay Marketing-Based Tangibilisation for Services DAVID D. C. TARN This study attempts to explore how to decrease the intangibility of services by marketing-based activities, rather than the conventional perspective based on operational activities. Based on the literature, this study builds a four-element model.
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2015Purpose Of The StudyEssential ElementsIntangibility Of ServicesStatistical Evidence