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An Internalization Approach to Joint Ventures: The Case of Coca-Cola in ChinaAn Internalization Approach to Joint Ventures: The Case of Coca-Cola in ChinaVINCENT MOK, XIUDIAN DAI AND GODFREY YEUNGABSTRACTIn the presence of high transaction costs due to market imperfections, it is normally less expensive for multinational corporations (MNCs) to conduct their business activities in new.