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International Marketing Audit on Coca Cola Company International Marketing Audit on Coca Cola CompanyContents1. Executive Summary 2. The International Marketing Environment 2.1 Economical and Financial considerations 2.2 Cultural Impact 2.3 Political and Legal Implications 2.4 Technology Impact 3. The Segmentation, targeting and positioning strategy of the firm 3.1 Behavioral Segmentation 3.2 Target Market 3.3 Positioning 4. The International Marketing Mix 4.1 International Market selection and Entry 4.2.