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International Travel Demand International Travel DemandStatistics and SegmentationBy Origin and DestinationFfFfDemand TrendsDemand DriversTrends in Global DemandUncertainty – The Impact of Shocks on Demand (WEF)International Travel SupplyValue ChainInnovationTrends in Global SupplyDeveloping the international travel supplyTravel Industry StructureAttractiveness and Competitiveness FactorsValueGrowthRiskMarginOther factorsConcentrationKey Success FactorsStrategic GroupsStrategic Issues for the Travel IndustryProduct-MarketIntegrationInternationalisationDiversification and BrandingAlliancesFfFfExtraReaction to shocks (WEF)Responsible travelBehavioural approaches.